Behind the Screens, Hollywood Goes Hypercommercial

Synopsis

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Main Cast

Jeremy Pikser

himself

Age : N/A | Popularity : 14%

Mark Crispin Miller

himself

Age : N/A | Popularity : 1%

Robert McChesney

himself

Age : N/A | Popularity : 3%

Susan J. Douglas

herself

Age : N/A | Popularity : 0%

Crew

Department	Role	Name
Sound	Sound	Thom Monahan
Camera	Camera Operator	Sanjay Talreja
Production	Executive Producer	Sut Jhally
Department	Role	Name

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