The Persuaders

Synopsis

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Main Cast

Douglas Atkins

Himself

Age : N/A | Popularity : 3%

Scott Donaton

Himself

Age : N/A | Popularity : 3%

Linda Eatherton

Herself

Age : N/A | Popularity : 3%

Stuart Ewen

Himself

Age : N/A | Popularity : 3%

Richard Ford

Himself

Age : N/A | Popularity : 5%

Richard Frank

Himself

Age : N/A | Popularity : 3%

Bob Garfield

Himself

Age : N/A | Popularity : 3%

Crew

Department	Role	Name
Writing	Writer	Douglas Rushkoff Barak Goodman
Directing	Director	Barak Goodman Rachel Dretzin
Department	Role	Name

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