The Secret of Selling the Negro

Synopsis

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Main Cast

Robert Trout

Self - Host

Age : N/A | Popularity : 3%

Crew

Department	Role	Name
Directing	Director	Wayne A Langston
Writing	Writer	Helen A. Krupka
Production	Producer	Joseph G. Betzer Harry W. Lange
	Production Assistant	John W Brix
Crew	Cinematography	Ray Soitz
Editing	Editor	Marvin L. Bailey
Art	Art Direction	George De Decker
	Set Designer	Nick Mack
Costume & Make-Up	Makeup & Hair	Rita Gleason Florence Westcott
Department	Role	Name

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