The Secret of Selling the Negro
(1954) Why Let a Lot of Old -Fashioned Ideas Hurt Profits! | Released
Ratings
6
Financials
Revenue: $0
Budget: $0
Profit: - $0
Movie Details
Tag Line: Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Status: Released
Average Rating: 6
Release Date: Jul 4, 1954
Rating: 1954-07-04
Run Time: 12h 21m
Original Language: English
Website: -
Production Countries: United States of America
Production Companies: Johnson Publishing , Sarra
Sources:
Genres
Keywords
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Synopsis
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Crew
| Department | Role | Name |
|---|---|---|
| Directing | Director |
Wayne A Langston
|
| Writing | Writer |
Helen A. Krupka
|
| Production | Producer |
Joseph G. Betzer
Harry W. Lange
|
| Production Assistant |
John W Brix
|
|
| Crew | Cinematography |
Ray Soitz
|
| Editing | Editor |
Marvin L. Bailey
|
| Art | Art Direction |
George De Decker
|
| Set Designer |
Nick Mack
|
|
| Costume & Make-Up | Makeup & Hair |
Rita Gleason
Florence Westcott
|
| Department | Role | Name |