Veruschka for Jun Ropé

Synopsis

Avedon's commercial advertisement for the Japanese womenswear brand Jun Ropé features an innovative and unexpected approach to the genre that reflects the famed photographer's exceptional signature style. Opening onto a behind-the-scenes look at a photo shoot, the camera follows the supermodel Veruschka as she transforms from a suit-clad, mustached character in drag to an unabashedly glamorous fashion icon dressed in a designer gown and posing for Avedon himself. While initially produced for a commercial client with the leading industry talents of the day, the video underscores the artist’s savvy understanding of the performative—and ultimately flexible—nature of social constructions of gender, femininity, and the self.

Main Cast

Veruschka von Lehndorff

Model

Age : 84 | Popularity : 18%

Crew

Department	Role	Name
Directing	Director	Richard Avedon
Costume & Make-Up	Wardrobe Designer	Giorgio di Sant'Angelo Ara Gallant
	Hairstylist	Ara Gallant
	Makeup Artist	Way Bandy
	Other	J. Butler
Department	Role	Name

Join the discussion