Biography

Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst and founder and Executive Director of the Media Education Foundation (MEF). He is one of the world's leading scholars looking at the role played by advertising and popular culture in the processes of social control and identity construction. The author of numerous books and articles on media (including The Codes of Advertising and Enlightened Racism) he is also an award-winning teacher (a recipient of the Distinguished Teaching Award at the University of Massachusetts, where the student newspaper has also voted him "Best professor"). In addition, he has been awarded the Distinguished Outreach Award, and was selected to deliver a Distinguished Faculty Lecture in 2007. He is best known as the producer and director of a number of films and videos (including Dreamworlds: Desire/Sex/Power in Music Video; Tough Guise: Media, Violence and the Crisis of Masculinity; and Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire) that deal with issues ranging from gender, sexuality and race to commercialism, violence and politics. Born in Kenya, raised in England, and educated in graduate studies in Canada, he currently lives in Northampton, Massachusetts.

Most Famous Work

Reel Bad Arabs: How Hollywood Vilifies a People
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6
Behind the Shield: The Power and Politics of the NFL
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Behind the Screens, Hollywood Goes Hypercommercial
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Tough Guise: Violence, Media & the Crisis in Masculinity
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6
Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire
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The Codes of Gender
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7

The Codes of Gender

(2010) Writer
Capitalism Hits the Fan
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7

Capitalism Hits the Fan

(2009) Director
This Land Is Our Land
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This Land Is Our Land

(2010) Director

Acting

Production

Directing

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1997 Director
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Editing

Writing

Crew

Year Role Movie/Tv
2002 Creator
1997 Cinematography
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